Ivana´s House of Fairy Tales is a public multimedia and interdisciplinary visitor’s center founded by the local authorities in 2013 and based on their strategy of developing Ogulin as a unique and specific cultural tourism destination in the continental part of Croatia, whose identity and brand is built around fairy tales. This idea was inspired by the fact that Ivana Brlić-Mažuranić, Croatia's foremost writer of fairy tales, was born in Ogulin and drew her inspiration from the local customs. The document ‘Strategic Development Plan of the Visitor’s Center for the 2014 to 2020 period’ sets the development of a cultural and tourist infrastructure based on local intangible cultural heritage as the primary goal of the project. The theming of the landscape of Ogulin with the “Fairy Tale Route” enriches its sense of place that is greatly important for Ogulin residents and visitors, strengthens Ogulin’s identity and positions it on the tourist and cultural map of Croatia and Europe as a desirable experience destination.
[Credits of the pictures are from left to right: “Ivana's House of Fairy Tales” © Internova d.o.o. / “Zacarani hodnici - Enchanted corridors” © InfoStudio.hr / “Vanina kuća bajke outside” © Ivana's House of Fairy Tales Facebook Page / “Ognjište - Fireplace” © InfoStudio.hr / “Ivana’s House of Fairytales” © Croatia in Your Pocket Blog / Credits of the main picture: ‘Ivana’s House of Fairy Tales’ visitor’s centre (IKB) © MUZE d.o.o. 2020.]
Case Study: Ivana's House of Fairy Tales
Location: Ogulin, Croatia
Data availability: Good
Stage of the case: Finished
Type of cultural heritage: Museum / Documentary
Funding / Type of recognition: International / Global level, European level
Type of initiation: Policy-driven, Civil society-driven
Financial dimension value: Medium (1-10 mio €)
Physical dimension: Small (max. 1 building)
Strengths
Richness, across all 4 domains
Weaknesses
Lack of experience when starting the project
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